Avanti CEO, Jim Keaton, said, “Avanti has recently expanded its promotions department and there are a number of ideas that we are developing at the moment. After talking to a number of our customers we found that our service levels were so good that we had many customers actively promoting us in the printed circuit board industry PCB Assembly as a printed circuit board manufacturer of choice. What we have decided to do with our $500 dollar credit is to say thank you to our customers and to sweeten the deal so to speak. After further talks with our customers we are getting wonderful feedback from our new policy and I am glad to say that we believe our increase in sales is a positive reflection of this new direction."
If market reaction is anything to go by, this new policy is certainly having a big impact with other companies that are also involved in the printed circuit board manufacturing industry. There have been many reports in related industry publications of other companies in a similar line of business to Avanti introducing similar deals for their customers. It looks like Avanti are not only leaders in printed circuit board technology, but have also taken the lead when it comes to new and original ways to develop and market their business.
Many customers of Avanti feel that given the high regard in which this company is held in the printed circuit board industry, their business would be thriving even if they had decided against this promotion.
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