Distribution of imported bearings in nearly nine years, when the thought of bearing meditation, think of imported bearings, I think of China's bearing, are surging in the unconscious mind a thought ---- when China can have its own international brand of bearings? Par these international brands SKF \ FAG \ INA \ NTN \ NSK \ TIMKEN bearings, when we land in their own international brands to sell their bearings, and sell it around the world, earned an international currency. . . I would like to share with you this review SKF international brands of success, explore the world of China's bearing brand. We know, SKF bearings and now has gone through a hundred years of history, SKF Group since its inception in 1907, it quickly developed into a global company. Back in 1920, the company's business to Europe, America, Australia, Asia and Africa. Today, SKF is represented in more than 130 countries, institutions, with more than 100 production units and more than 15,000 dealers support the sales of the company. SKF also has a wide range of e-commerce market and efficient global distribution network. 1, SKF in innovation, production and other aspects of the main growth process from the day the establishment of SKF has been no stop over the course of development of their innovation, they developed continue to develop their own products, but also with various types of production plants to start all kinds of cooperation and development, along with which must continue to build the factory development. From the beginning of self-aligning bearings, the spherical roller, and later the ball bearings, roller bearings, tapered roller bearings and other types of bearings continue to emerge and serve production. Them to the evolving needs of customers to develop their innovative products to improve and expand their facilities, research and a series of relevant supporting agencies. In 1907, a young Swedish engineer Sven Wingquist bright in the sketch book to show the world's first self-aligning ball bearings. In 1909, SKF's subsidiary in New York - SKF ball bearing company. In 1911, SKF established a factory in the United Needle Roller Bearing Kingdom Luton, SKF in Sweden this is the first established outside the factory. SKF's first research laboratory built in Gothenburg, Sweden. 1918, Arvid Palmgren invented the spherical roller bearings, which is a railway equipment designed for the rugged self-aligning bearings. 1919-1924, the product range expanded to include spherical, cylindrical, tapered roller bearings. In 1926, SKF subsidiary Volvo (AB Volvo) to begin production test car. In 1934, single and double row angular contact ball bearings to begin production. In 1940, the spherical roller thrust bearings come out heavy load it is designed for the axial self-aligning bearings. In 1947, the International Organization for Standardization published the SKF life theory used to calculate the bearing, and it set an international standard. In 1963, Prussia in the United States established a research center of entries. SKF Engineering Research Center in 1972 in the Netherlands Nieuwegein completed. In 1995, SKF will be a new turning bearing - CARB? Ring roller bearings market. In 1988, SKF Engineering completed. In 1999, a new generation of spherical roller bearings - "Explorer Series" began production, with Internet-based electronic market Endorsia.com operation. In 2000, SKF Services introduced the "Comprehensive maintenance solutions" (IMS) concept, SKF and Brembo Group decided to develop high-performance car market of electronic - mechanical brake system. In 2001, CARB? Ring bearing the metal industry was established as the industry standard for continuous casting machine. In 2002, SKF Reliability Systems to start using @ ptitude?, Which is the reliability of maintenance for the end-user decision support system, "SKF Explorer bearing" series expanded, includes cylindrical roller bearings and angular contact ball bearings. The process of fully certified SKF innovation, development and expansion of the production history 2, SKF cooperation, acquisition process in 1916, Sweden was the most suitable in the production of high quality bearing steel melting steel, after careful evaluation, SKF acquired Hofors Bruk. In addition, the acquisition of SKF Katrineholm, it was the transmission equipment used in the production of ball bearings and one of casting. In 1929, SKF acquired another well-known Swedish engineering company Lidkoping Machine Tool Plant (LMT), has acquired seven other German ball bearing factory, and the establishment of Vereinigte Kugellagerfabrik subsidiaries. 1950, SKF has 18 factories, 31,000 employees, of whom 66% work outside Sweden. In France and Spain began to build factories. Product range was extended, when the rotation included nearly all types of bearings and components, such as bearing housing and the casing. 1957 SKF acquisition Hellefors Jernverk. In the same year, a progressive predecessors ball bearings and rotating bearings factory built in Gothenburg, which is the construction company's history, one of the largest. In 1965, SKF Bearing Company acquired the Italian rotating two-thirds of the shares RIV and set up the RIV-SKF company. In 1995, SKF China Ministry of Railways, a joint venture between a subsidiary of SKF Railway Bearings Co., Ltd. Beijing South Side. In 1997, SKF established in China with two new joint ventures: one is the leading bearing manufacturer in China Wafangdian Group, a joint venture between spherical roller bearing manufacturer and sales company, Chicago Rawhide, and another is a joint venture formed ANZAG seal manufacturing company. In 1988, SKF Bearing Company acquired the Austrian Steyr W? Lzlager Ges.mbH and British companies AMPEP plc. In 1989, SKF acquired the bearing condition monitoring equipment manufacturers Palomar Technology International Inc's majority stake, and rename it to SKF Condition Monitoring. 1990, SKF acquired the pieces of the U.S. oil seal manufacturer Chicago Rawhide (CR). In 2000, SKF, FAG and NN Ball & Roller Inc. Combined group and co-owned independent NN Euroball Aps company that makes and sells chrome steel ball. In 2001, SKF acquired high-precision machine tool precision electric roller screw spindle and Pressed Bearing a leading manufacturer of: Italy Gamfior SpA company. SKF and Timken joint venture in Brazil, the casting and machining production of bearing rings. SKF and SNR in the exchange and use of wheel hub bearing assembly seal patent agreement. And Shanghai Bearing Group Co., Ltd. concluded an agreement, a joint venture established in Shanghai, deep groove ball bearing factory. SKF and Sandvik, Rockwell Automation, INA and Timken signed an agreement to jointly owned endorsia.com electronic market ownership and use. In 2002, following the acquisition of the Dutch Delta Consult engineering companies and research firm, the United States after Erin, SKF Reliability Systems to expand. SKF Reliability Systems to start using @ ptitude?, Which is the reliability of maintenance for the end-user decision support system. SKF for more acquisitions, including the Swiss-based motor actuators leading manufacturer of Magnetic Group, jet aircraft engines and gearbox main shaft bearing manufacturer Aerospace Bearings UK, with four bearing factories Bulgarian company SBB, ground ball screw manufacturers and the U.S. The Twentieth Century Machine Co.. The new SKF Bearing Co., Ltd. Shanghai joint venture plant began production of small ball bearings. In 2006, the acquisition of the North American seals company Macrotech Polyseal Inc. The amount of 51% of the shares. Air France also acquired the application of bearings and machine tool manufacturers SNFA SAS. In 2007, the acquisition includes the production of linear guides in Taiwan's ABBA, the French leader in magnetic bearings S2M. In 2008, the acquisition of U.S. QPM and the U.S. company PEER Bearing Company of Thailand, the company decided to produce medium and large size bearings in Dalian, China to double plant capacity, the establishment of railway bearing in Russia Tyer new plant. In fact, take a look at SKF's cooperation, acquisition, development in the process, you can see is a constant throughout the absorption, integration and expansion process. One combination of the process, one optimal combination of process 3, SKF in marketing , service history and other aspects of the growth and development throughout the course of SKF, his marketing systems and services play a decisive role in the system! Expanding the site's marketing system to ensure its products in a wider scope for the production of smooth, normal operation and development of the company provide a guarantee. Strong logistics and distribution system ensures timely and accurate product to the customer, while SKF global product deployment of the most reasonable, but also efficient and reasonable use of the funds has played a guarantee. In 1908, SKF in Germany and France set up a branch in Finland, Switzerland, Belgium, Denmark, Austria and Australia to appoint agents agents agents. In 1912, SKF has been set up 32 overseas representative offices, most of them in Europe, but also including Tokyo, Melbourne and Mexico City. In 1914, SKF Technical Customer Service Department was established. In Norway, Belgium, the Netherlands and Russia set up a subsidiary in South Africa established a new distribution points. In 1916, SKF established a sales company in Shanghai. In 1918, SKF has been opened in 100 countries, 12 plants and sales offices, employees, 1.2 million people. In 1988, SKF established an office in Shanghai. In 1994, SKF Tongeren in Belgium set up a new central warehouse - SKF European distribution centers. In 2001, SKF Logistics Services Asia in Singapore, the new distribution center. In 2003, the establishment of two vehicles in Bangalore, India Development Center, is to apply innovation and technology, optimize the existing product range. The new publication "SKF Bearing Catalog comprehensive" revision. Today, SKF is represented in more than 130 countries, institutions, with more than 100 production units and more than 15,000 dealers support the sales of the company. 4, a little personal understanding and awareness of SKF Special Bearing Throughout the development process, each milestone is a monument! A monument is hard to match! As we all know, SKF is a banner bearing industry, leader, pacesetter, boss, top industry brands, is worth all the bearings industry, collective and individual learning and respect. The reason why say this for the following reasons: most of the high standards of product demand, creating a high-quality products; for efficient marketing and service management system, creating a top industry brands; SKF has created a variety of bearing types of intellectual property products; on industry standards to provide a great contribution and support; bearing products created a model of rapid expansion abroad; to create a huge precedent for the size of the industry; create a model for the financing of listed companies; sales performance among the industry forefront ; wide range of products; product quality and superb; brand distinguished; development, production, marketing, and services into the system, and efficient. . . All of these constitute the SKF brilliant today, creating a resounding international industry leading brand! Worthy of our study and admiration of the brand! 5 to explore the world of Chinese bearings SKF brand saw the course of the road, combined with his many years of exposure to imported brands bearing the practice and thinking, and build China brand in the world make their own bearing some suggestions and observations: First, to build their own high quality bearing products. This is the basic fundamental, not high-quality products, there can be the top brand, create top international brands, we must begin to create top-level products. Have their own high-quality products, we must have their own high-end R & D design team, but also an improvement of production equipment and production of the older generation, the production of fine arts managers. Second, to establish a rational, efficient and comprehensive marketing model and system. Even the best products will not sell the real value of their products, let alone use of the product value, not to mention other people know your product. How to choose your marketing model is very important, he is put your product into an important means of commodities. With a good marketing model, but also an improvement predecessors efficient marketing methods or means to complete. These models, tools and methods form a comprehensive and efficient system. Third, to establish an efficient system of logistics and distribution services. In addition to efficient service systems to customers timely and accurate product hand, but also can readily provide high quality comprehensive and efficient professional services. The above three points is the basic requirement to build a brand. China Bearing in international trade now to build a brand, in addition to the above requirements with the individual aspects that should have the following conditions: To break the existing bad system of state-owned industry to re-establish a strategic vision of industry structure and team; may consider the use of existing resources, under the conditions of national industry to optimize the combination, which is a shortcut, but requires larger and more support. There are two roads before us: one that is: starting from scratch, also used a hundred years time, whether recreating a bearing international brand in China? One is: the use of existing resources and conditions, how long can rebuild a bearing international brand in China? SKF's development process is definitely worth bearing in China to learn from the development, along with many international famous brands within the industry also has much to learn from a place I know to build a Chinese bearing the international branding is definitely not This simple one-on into that, he may need the relentless pursuit of generations may be completed and the efforts of a hundred years to build the SKF, then a hundred years can build a Chinese Thrust Bearing international brand? I am sad, I dream, I call, I look forward to.
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